For the launch of the iPhone 16 Pro, Vodafone dove headfirst into Y2K nostalgia—reimagining teleshopping through a Gen Z lens. A series of TikTok-first videos featured the Elevator Boys as ironic, over-the-top teleshop hosts. The content blended 2000s aesthetics with today’s performance-driven culture, turning low-res charm into high-impact storytelling. From pop-punk soundtracks to Tamagotchi references, the campaign blurred the lines between parody and performance, tapping into Gen Z’s love of retro-trash—without losing its edge.