To mark the Halloween season, we brought Essence’s Bouncy vs. Jelly rivalry to life with a high-energy creator showdown at Europa-Park. Team Jelly 💚 and Team Bouncy 💜 competed in playful, adrenaline-fueled challenges across the park, with laughter, screams, and a surprise traitor testing loyalties until the very end.

The campaign went viral on TikTok with millions of views, proving that for Gen Z, fun still comes first. Built around Essence’s Jelly and Bouncy product launches, the project turned everyday “choose your side” debates into an immersive live finale - blending entertainment, community, and cultural impact in one unforgettable brand moment.

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