NIKE BeTrue lab

Creating an inclusive future for sports


In collaboration with the hosts of BBQ-Podcast, Zuher Jazmati and Dominik Djialeu, we designed a complex digital workshop and connected a diverse range of LGBTQIA+ representatives and allies. All connected through one goal: to rewrite the rules of their teams.

The outcome: a radical statement for inclusivity, representation and acceptance, supported and powered by NIKE.

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Workshop development: Franziska Müller von der Ahé, Sören Reincke, Dominik Djialeu, Zuher Jazmati


Graefestraße 71 in 10967 Berlin Kreuzberg