WeShare OOH Campaign & Content Hub

Driving into an endless summer

2021

We developed a campaign to empower WeShare users to increase their driving time – and enjoy their summer holidays in and around the city. This is the summer (Das ist der Sommer) offers a feel-good message in difficult times by highlighting the many memories people could make with WeShare. The outcome: OOH posters (in Berlin and Hamburg), copy for destinations, website, email, social media posts and an uptake in longer day and weekend trips.



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Team

Glutamat

Berlin

Graefestraße 71 in 10967 Berlin Kreuzberg

München

Riedlstraße 6 in 80538 München
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