For ALDI Süd, we created Kitchen Games: a fast-paced, social-first cooking showdown where four gourmet creators compete to go viral.

Across 4 hours and 4 gourmet courses, the contestants cook with ALDI only products while navigating unpredictable Kitchen Games Jokers that bring chaos, pressure, and shock value.
The audience becomes part of the competition, deciding the winner through likes, shares, and comments - turning every dish into a viral moment with 3.5M views and thousands of likes and comments.

Featuring professional cooking creators Alexander Joseph, Mona Hiermaier, Mike Braunmüller, and Hanna Reder as our contestants, and iconic gourmet creator and cookbook author Sandra Mühlberg as host.