Client: Condé Nast, GQ.de
Focus: Concept, Creative Direction, Production
Gender roles change profoundly and so do men. This video series explores different approaches of becoming and being a man today - and challenges outworn cliches.
Rapper Kelvyn Colt talks about machismo in rap, FC Bayern star Serge Gnabry explores the advantages of emotional openness in pro soccer, Designer and Influencer Justin O’Shea explains how becoming a father changed his perspective on manhood, trans man and model Ben Melzer gave insights on the physical aspects of becoming a man and actor Clemens Schick challenges the vulgarity of patriarchy.
Creative Direction: Michal Tesler
Concept & Editorial: Franziska Müller von der Ahé
DOP: Nicola Powell
Producer: Annabell Etzel
Sound: Marlon Beat