As part of Catrice’s Hyper Lash Mascara x Endless Matte Liquid Lipstick campaign, we translated the editorial vision into a living, breathing community experience - bringing the message back to where it began: Fotografiska Berlin.

Surrounded by the iconic prints from the ELLE editorial shoot, we welcomed the Catrice Circle of Friends from across Europe for an immersive day dedicated to connection, creativity, and self-expression. The space transformed into a vibrant hub of exchange: a make-up masterclass led by Rim Zemuye, intimate portraits captured by Ellen von Unwerth, shared tables, effortless drinks, and an evening that unfolded into music and movement.

At the heart of the experience, Catrice’s Hyper Lash Mascara and Endless Matte Liquid Lipstick came to life through curated product spaces designed for exploration and play. Seamlessly woven into the flow of the event, these touchpoints empowered every guest to discover their own signature look - reinforcing make-up as a tool for expression, not transformation.

More than an event, it was a celebration of belonging. Featuring models, A-list talents, and community members alike, the experience embodied the core of the campaign - authenticity over perfection, individuality over ideals, and empowerment through connection.

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