In celebration of its eighth consecutive Retail Award for Freshness in the Fruit & Vegetable category, Lidl presented a one-of-a-kind fashion event at Wilhelm Studios in Berlin that transformed fresh produce into high fashion.

Blending the worlds of food and couture, the runway became a vibrant marketplace where fruits and vegetables took center stage as striking accessories. Under the creative direction of movement coach Christiana Angelescu, the show featured iconic model Karolína Kurková as top talent.

Guests including Ski Aggu, Wana Limar, Tarik Tesfu, Phenix, Elif and Melissa Khalaj witnessed a playful yet powerful statement on sustainability, food culture, and style—culminating in exclusive pieces from Lidl’s Fruit & Veg Fashion Drip collection.

The evening hosted by Highsnobiety concluded with a fine dining experience at Ember in Kreuzberg, where Lidl’s commitment to freshness extended from the catwalk to the plate. This immersive experience proved that great taste knows no boundaries—whether on the runway or at the table.

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