Catrice x MTV: Own Your Magic

From Youtube to the real world


Concept & Production

Dream big, do it bigger! Renowned international beauty brand Catrice has partnered with MTV Germany to send entrepreneur Karo Kauer and Twitch Streaming star Honeypuu on a crazy adventure to turn their vision of a beauty concept store into reality. Their journey unfolds over 8 entertaining episodes, simultaneously broadcast on YouTube and TV, and is supported by an extensive social media campaign, spanning from live Twitch streams to captivating Instagram Reels. Along the way, our two protagonists face crazy challenges, surprise guests, and ultimately unveil their dream store in the heart of Cologne.

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