SMART – #morespacefor

Creating spaces for urban culture


Client: smart Deutschland for 24/7 events

Focus: Concept, Creative Direction, Production

The brand smart creates more space in cities. We developed a series with the host Melissa Khalaj: she meets inspiring people who live their passions in all kind of different fields.

Beyond that we created experiences and let people feel the spirit of #morespacefor: a drive-in cinema in a backyard in Cologne or spontaneous concerts in parking lots with Moop Mama or one of Germanys most successful HipHop artists: Sido.

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Creative Direction: Sören Reincke

Campaign Development: Heinrich Matis, Nora Gottschalk

Producer: Mara Leibrock, Léa Böhm, Max Werner

DOP: Nico Wegewitz

H&M: Patricia Hoos, Michi Schietzel


Graefestraße 71 in 10967 Berlin Kreuzberg


Riedlstraße 6 in 80538 München