Client: smart Deutschland for 24/7 events
Focus: Concept, Creative Direction, Production
The brand smart creates more space in cities. We developed a series with the host Melissa Khalaj: she meets inspiring people who live their passions in all kind of different fields.
Beyond that we created experiences and let people feel the spirit of #morespacefor: a drive-in cinema in a backyard in Cologne or spontaneous concerts in parking lots with Moop Mama or one of Germanys most successful HipHop artists: Sido.
Creative Direction: Sören Reincke
Campaign Development: Heinrich Matis, Nora Gottschalk
Producer: Mara Leibrock, Léa Böhm, Max Werner
DOP: Nico Wegewitz
H&M: Patricia Hoos, Michi Schietzel