Red Bull Music – Beat Challenge

A music race against time

2019

Client: Red Bull Germany

Focus: Concept, Creation & Production, Distribution

The monthly multi-platform show comes to you live and direct from the Red Bull Music Studios in Berlin and has hosted guests like the Drunken Masters, Die Orsons, Jugglerz, and Bausa who successfully proved their skills.

The Beat Challenge is a live streamed race against time, Producers & artists have to compose a song in limited time, all while the audience is invited to influence their artistic decisions via vote. One production is broken down into five formats for increased impact. We provide tailored content for different audiences and place it where it’ll reach them:


• Facebook livestream caters to users phone to interaction an immediacy
• Youtube cutdown serves as extensive recap
• Highlight on instagram tv for interested mobile users with limited time
• Tutorial cutdown offering insights the producer's technique – tech savvy music nerds want to cut the chase
• Ads across all platforms targeted on potential new fans

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Team

Creative Lead: Heinrich Matis

Director (Livestream): Philipp Tölke

DOP: Nico Wegewitz

Producer: Lidia Weinstein

H&M: Sutida Vestewig

Berlin

Graefestraße 71 in 10967 Berlin Kreuzberg

München

Lindwurmstraße 88 in 80469 München
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