NIKE – Be True

Find yourself. Encourage and inspire - BE TRUE.


Client: NIKE for INDIE Magazine

Focus: Brand & Content Strategy, Creation & Production, Content Distribution

How do you stand by yourself? How does sport help to spread positivity and diversity in the queer community? For Nike & Indie Mag we created video content with Rapper Nura, House of St. Laurent vouger Arigato St. Laurent, entertainer Riccardo Simonetti, footballer Mandana Wannek and runner Daniel Medina, who talk openly about their experiences, because racism, homophobia and body shaming are still part of everyday life even in a progressive city like Berlin.

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Creative Lead: Mara Leibrock

Director: Victor Sloth

Editorial: Sören Reincke

Music: Martin Allin

Photographer: Tom Blesch

H&M: Adiam Habtezion, Florian Ferino

Styling: Dogukan Nesanir


Graefestraße 71 in 10967 Berlin Kreuzberg