Gianni Versace Retrospective

Sex, Roots, Miami and Pop Art


Client: Textile Museum of Boras, Sweden

Focus: Creative Concept, Set Communication Strategy, Website, Social Media, Event Planning

The Gianni Versace Retrospective exhibition includes over 70 selected men’s and women’s outfits from Gianni Versace’s glory days between 1989 and 1997, which have been lent by some of the world’s foremost collectors of his designs. Versace expert Karl Von Der Ahé curated the Borås exhibition in collaboration with the Textile Museum of Sweden. The exhibition is designed by Aia Jüdes.

Part of the implementation was to create a communicative strategy for the set design that presents the collection pieces in a smart and yet artistic way. We created a story for the Swedish community that mediates Gianni's Design Thinking and a big part of his fashion history. The set design was built through this story which is categorized in 8 themes: Sex, Roots, Miami, Italiana, Pop Art, Celebrities, Quality & Bondage.

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Curator: Karl von der Ahé

Creative Lead: Mara Leibrock

Set Design: Aia Jüdes

Website & Project Assistant: Claudia Auerbach

Photographer: Claudia Auerbach  


Graefestraße 71 in 10967 Berlin Kreuzberg