Client: Textile Museum of Boras, Sweden
Focus: Creative Concept, Set Communication Strategy, Website, Social Media, Event Planning
The Gianni Versace Retrospective exhibition includes over 70 selected men’s and women’s outfits from Gianni Versace’s glory days between 1989 and 1997, which have been lent by some of the world’s foremost collectors of his designs. Versace expert Karl Von Der Ahé curated the Borås exhibition in collaboration with the Textile Museum of Sweden. The exhibition is designed by Aia Jüdes.
Part of the implementation was to create a communicative strategy for the set design that presents the collection pieces in a smart and yet artistic way. We created a story for the Swedish community that mediates Gianni's Design Thinking and a big part of his fashion history. The set design was built through this story which is categorized in 8 themes: Sex, Roots, Miami, Italiana, Pop Art, Celebrities, Quality & Bondage.
Curator: Karl von der Ahé
Creative Lead: Mara Leibrock
Set Design: Aia Jüdes
Website & Project Assistant: Claudia Auerbach
Photographer: Claudia Auerbach &