WeShare is a fully electric car sharing service launched by Volkswagen AG in 2019. The client's main USPs are a fully electric fleet and a simple, no-strings-attached price policy. So we developed a launch content strategy that resonates with these traits: a progressive service that provides a hands-on solution for urban mobility. Simply put, we:

• created a brand tonality
• planned & executed video & photo productions
• took care of the copy for website, app and assets
• created social media assets
• developed & produced a podcast format
• launched an event