WeShare - 100% electric car sharing

Finding a voice for a new brand

2019

Client: WeShare / UMI Urban Mobility International GmbH

Focus: Content Strategy, Creation & Production, Content Distribution

WeShare is a fully electric car sharing service launched by Volkswagen AG in 2019. The client's main USPs are a fully electric fleet and a simple, no-strings-attached price policy. So we developed a launch content strategy that resonates with these traits: a progressive service that provides a hands-on solution for urban mobility. Simply put, we:

  • created a brand tonality
  • planned & executed video & photo productions
  • took care of the copy for website, app and assets
  • created social media assets
  • developed & produced a podcast format
  • launched an event
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Team

Creative Lead: Daniel Köhler

Copy and Tonality: Liz Birk

Photographer: Fabian Brennecke

Project Manager: Yasmin Stokinger

Production: Léa Böhm, Sören Reincke, Mathias Trumminger

Podcast: Claus Schwartau

Edit: Nico Argast, Peter Schulz, Kadir Alkan, Vera Herr

Berlin

Graefestraße 71 in 10967 Berlin Kreuzberg

München

Lindwurmstraße 88 in 80469 München
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