NIKE – Choose Go!

On the run with Kontra K

2018

Client: NIKE for HIGHSNOBIETY

Focus: Brand & Content Strategy, Creation & Production, Content Distribution

”Choose go” – NIKE’s claim to the Epic React Flyknit is about making decisions, holding on to it and never going back a step. For the launch of the new sneaker we created an editorial for Highsnobiety with German rapper Kontra K. The pictures were taken at night at the official Berlin Half Marathon course, since Kontra K was training for the Berlin Half Marathon with his boys and MMA training partners.


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Team

Creative Lead: René Skwara

Producer: Sören Reincke, Mara Leibrock

Photographer: Jan Kapitän

H&M: Michi Schietzel

Berlin

Graefestraße 71 in 10967 Berlin Kreuzberg

München

Lindwurmstraße 88 in 80469 München
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