Client: NIKE for HIGHSNOBIETY
Focus: Brand & Content Strategy, Creation & Production, Content Distribution
”Choose go” – NIKE’s claim to the Epic React Flyknit is about making decisions, holding on to it and never going back a step. For the launch of the new sneaker we created an editorial for Highsnobiety with German rapper Kontra K. The pictures were taken at night at the official Berlin Half Marathon course, since Kontra K was training for the Berlin Half Marathon with his boys and MMA training partners.
Creative Lead: René Skwara
Producer: Sören Reincke, Mara Leibrock
Photographer: Jan Kapitän
H&M: Michi Schietzel