NIKE x HIGHSNOBIETY – How to hustle

What it really takes to make it

2018

Client: NIKE for HIGHSNOBIETY

Focus: Brand & Content Strategy, Creation & Production, Content Distribution

Digital worlds can also be reality. For Nike’s latest Tech Pack collection, we have created a world through digital animations which describe the protagonists even more. Therefore we worked together with the animation artists Lukas Vojjr & Alexa Sirbu.
The Berlin rapper Ufo 361, model and publisher of the Balkan magazine "This is Badland" Rafaela Kaćunić, Hertha player Niklas Stark and the internationally acclaimed house producer Honey Dijon were set in the digital scenery and talked about their lives and experiences, and what it takes to get through it.


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Team

Creative Lead: Mara Leibrock

Producer: Sören Reincke

Photographer: Timothy Schaumburg

Animation: Lukas Vojir, Alexa Sirbu

Styling: Dogukan Nesanir

H&M: Helena Narra

Berlin

Graefestraße 71 in 10967 Berlin Kreuzberg

München

Riedlstraße 6 in 80538 München
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