Client: NIKE for HIGHSNOBIETY
Focus: Brand & Content Strategy, Creation & Production, Content Distribution
Digital worlds can also be reality. For Nike’s latest Tech Pack collection, we have created a world through digital animations which describe the protagonists even more. Therefore we worked together with the animation artists Lukas Vojjr & Alexa Sirbu.
The Berlin rapper Ufo 361, model and publisher of the Balkan magazine "This is Badland" Rafaela Kaćunić, Hertha player Niklas Stark and the internationally acclaimed house producer Honey Dijon were set in the digital scenery and talked about their lives and experiences, and what it takes to get through it.
Creative Lead: Mara Leibrock
Producer: Sören Reincke
Photographer: Timothy Schaumburg
Animation: Lukas Vojir, Alexa Sirbu
Styling: Dogukan Nesanir
H&M: Helena Narra