GORE® WEAR Visual Language and Tone of Voice

Reimagining the outdoors


GORE® WEAR helps elite endurance athletes achieve top performance by changing challenging situations into preferred ones.

This year, we developed and executed a new (visual) language for the brand’s still and moving imagery from scratch. Focusing around the combination of dynamic moments in action, immersive perspectives for context and pure moments of joy, we created a consistent and adaptable voice and look for the brand’s ongoing productions - internal and external. So far, we realized a number of productions honing these principles, only being the beginning of an exciting new chapter for GORE® WEAR.

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